Get your practice seen on the most prominent social network by placing Facebook Ads. Events tracking and audience curation are used to reach the right people at the right time – includes Instagram placements.
 
BENEFITS
 
A Complete Ideation to Execution Cycle
Turnkey social media service that handles everything from ideation of your content calendar to optimizing your ad campaigns.
 
Advanced Targeting
We utilize 100,000+ live data points to nano-target audiences on Facebook to reach users who are most ready and able to accept your current offering – saving you both time and money.
 
Easy Revision Process
See your content and suggest revisions before they get promoted on various ad placements.
 
Monthly Review
Receive monthly statements for updates, reports, and recommendations, including the Social Media Content Plan and Social Media Insights. You will also have unlimited access to our campaign dashboard, where you can monitor your progress in real-time.
 
THE PROCESS
 
Social Media Assessment
We audit your social media pages and give initial recommendations to improve their visibility. Once adequate visibility is established, our team will begin the process of creating your social media playbook.
 
Social Media Playbook Creation
Creative elements, such as tone, voice, themes, and topics, are established here. Also, the Facebook audience targeting and projected reach and ad campaigns are based on the given budget. The content and promotional strategies from the first month onwards will be discussed in this document. 
 
Social Media Content Plan with Calendar Plotting
We will create, schedule, and deliver your content for the upcoming month in conjunction with campaign requirements and goals.
 
Ad Monitoring and Optimization
Ad campaigns will be monitored throughout the campaign cycle. Targeting will be optimized in accordance with the performance of the ads – via A/B and usability testing. This includes adjusting the ads' audiences, bid strategies, and placements. 
 
Social Media Insights
Monthly Reports include analysis of the cycle's results and recommendations for the next cycles.
 
Requirements
Below are the critical access requirements we need to start the campaign effectively. Upon purchase, we strongly recommend granting our team access ASAP to avoid any delays in your project. Here are the access requirements:
 
Add as Partner to an Existing Facebook Business Manager (if available)(campaign@askmarkallan.com)
Shared assets assigned with admin role:
	
-Facebook Ad Account (if already existing)
	
-Facebook Page (if already existing)
	
-Facebook Pixel
 
Brand Guidelines (if any)
Product or Service Photos and/or Videos
 
ONGOING
 
Details
	
Profiles Setup & Optimization: Facebook & Instagram
	
Paid Ad Creation: Up to 8 (content will run as sponsored posts with placements on Facebook, Instagram, Messenger, and Facebook's Audience Network) 
	
Available Objectives: Page Promotion, Brand Awareness, Traffic, Engagement. 
 
Note: This package does not include a monthly ad spend budget for ad campaigns.
We recommend a minimum ad budget of $500.00USD.