Deep Dive

RESEARCH & EMPATHY

I conduct and document live user and stakeholder interviews to gain a clear, precise understanding of users, the brand, the product from multiple perspectives.

Creation

CONTENT & VISUALS

I apply data collected from the Discovery and Strategy phases to craft the preliminary sketches and wireframes that soon become a live MVP.

Review

ANALYZE & ITERATE

I analyze responses from the tests ran during the Value phase to drive the iteration process. This gives me the vital insight into fine-tuning the prototype and rethinking the interaction.

Strategy

DEFINITION & IDEATION

Once I've compiled enough data, I begin mapping perspectives, tasks, and mindsets to illuminate the users' goals, and define and frame the problem.

Value

VECTORS & CATALYSTS

We implement supporting services such as press releases, retargeting, influencer marketing, and more that target your audience.